Wilcon Depot Inc. continues to widen its footprint in Rizal with the opening of Do It Wilcon Binangonan on May 29, 2026, introducing a more accessible retail format for home improvement and construction needs in one of the province’s steadily growing municipalities.
The Do It Wilcon Binangonan branch, located along Manila East Road, Brgy. Bilibiran, Binangonan, officially opened on May 29, 2026, making home improvement products and essential building materials more accessible and convenient for the community. Present during the ribbon-cutting ceremony were Wilcon Depot VP – Investor Relations, Ms. Mary Jean Alger; Matimco President and CEO, Mr. Charlie Liu; Limson President, Mr. Carl Dexter Lim; Wilcon Depot SVP – Product Development, Ms. Eden Mandap; Assistant Municipal Administrator – Representative of Binangonan Mayor, Hon. Ma. Elvira Cecille Ynares, Mr. Carlos Ryan Ynares; Wilcon Depot President and CEO, Ms. Lorraine Belo-Cincochan; Vice Governor of Rizal, Hon. Josefina “Pining” Gatlabayan; District Head of Binangonan – Representative of 1st District Congressman, Hon. Rebecca “Mia” Ynares, Mr. Ross Glen Gongora; Wilcon Depot Brand Ambassador, Ms. Tessa Prieto; Wilcon Depot Director and Executive Vice President – Chief Product Officer, Ms. Careen Belo; HCG Senior Manager – Distributorship Sales, Mr. Paul Wu; and Wilcon Depot AVP for Sales and Operations, Mr. Rowell Suarez.
Located along Manila East Road in Barangay Bilibiran, the new store brings essential building and home solutions closer to communities in Binangonan, an area shaped by a mix of traditional livelihoods such as fishing, agriculture, and livestock, alongside increasing residential and commercial development.
As the municipality evolves, balancing growth with the preservation of its local character, the store positions itself as a practical resource for homeowners, families, and individuals undertaking everyday upgrades and renovations.
Wilcon Depot President and CEO Lorraine Belo-Cincochan underscored the significance of the expansion, pointing not only to the physical store but also to the people it serves. “In nearly 50 years of Wilcon, we have realized that more and more Filipinos nowadays are cultivating a vision and a dream that is personally and uniquely theirs… and we figured that the best thing we can do to help is to start with you, our customers.”
Designed for convenience, Do It Wilcon Binangonan offers a curated range of essential products, including building materials, hardware, lighting, appliances, and interior solutions. The format aims to simplify the shopping experience, making it easier for customers to find what they need within a more compact and accessible space.
Alongside convenience, sustainability remains part of the offering. The store carries water-efficient fixtures and sanitary solutions from brands such as Pozzi and Solutherm, as well as energy-conscious options from Alphalux and Kaze, including solar-powered lighting and fans that support more responsible consumption.
Beyond its retail function, the expansion reflects Wilcon’s broader view of development—one that considers not just construction, but the long-term impact of how spaces are built and maintained. Through this approach, the company continues to promote solutions that align with both environmental awareness and evolving homeowner needs.
Belo-Cincochan added that the company’s presence in Binangonan is intended to support the community’s future. “We aspire to be part of Binangonan’s tomorrow, contributing to its families, supporting livelihoods, and nurturing the everyday progress of the community. This care extends and embraces the landscape as well, as we offer sustainable solutions to protect and keep the environment flourishing for the time to come.”
The Binangonan branch marks Wilcon’s seventh store in Rizal, joining its existing Depot locations in Marcos Highway, Mayamot, San Isidro, Taytay, and San Juan, along with its first Do It Wilcon branch in Morong. The continued expansion reflects the company’s commitment to supporting growth in one of the country’s active provincial markets.
The store operates daily from 8:00 a.m. to 7:00 p.m., with additional access through Wilcon’s online platform and its Call, Collect, and Deliver service, providing multiple ways for customers to plan and complete their home projects.
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