Being the Philippines’ primary industrial hub, Region IV-A (CALABARZON) is one of the key contributors to the country’s annual economic output, accounting for nearly 15 percent of the gross domestic product (GDP) in 2025.
The region attracts not only high-value manufacturers but also property developers, who have been aggressive in acquiring land parcels to capture demand from both investors and end-users. Colliers believes that residential demand in CALABARZON will continue to thrive. Aside from industrial and commercial activities, the corridor is also a major recipient of remittances from overseas Filipino workers (OFWs). These continue to keep the region’s economy afloat, fueling the demand for property segments such as office, residential, leisure, and industrial.
Unlocking value through better connectivity
Infrastructure projects further enhance the competitiveness of CALABARZON as a residential and industrial hub. These public projects likewise entice property developers to build up their landbank and put up integrated communities as well as standalone residential projects in the region.
The Cavite-Laguna Expressway (CALAX) is a 44.6-kilometer, four-lane expressway connecting CAVITEX and SLEX, significantly improving mobility between Cavite and Laguna. Once completed, the project is expected to reduce travel time between the two provinces to about 45 minutes and accommodate up to 95,000 vehicles daily. This is a major public project that should raise land and property prices in Southern Luzon.
The Laguna Lakeshore Road Network (LLRN) Phase 1 is a 45.56-kilometer expressway connecting Taguig and Calamba via Laguna de Bay, providing a new transport corridor between Metro Manila and Laguna. Once completed by 2029, it is expected to reduce travel time from 1 hour and 15 minutes to 30 minutes and serve 25,000 vehicles daily.
Other infrastructure projects include the North-South Commuter Railway (NSCR), which is a 147-kilometer project linking Pampanga, Metro Manila, and Laguna, due to be completed in 2032. It will serve around 600,000 passengers daily, with an end-to-end travel time of two hours.
A thriving residential segment
Horizontal projects remain attractive in Laguna, including Santa Rosa–an emerging hub for developers looking for high-growth areas in the CALABA (Cavite-Laguna-Batangas) corridor. Economic to affordable (PHP580,000 to PHP3.2 million) as well as upscale (PHP10 million to PHP20 million) house-and-lot (H&L) projects are well-received among local end-users in Santa Rosa. As of end-2025, the average selling price of H&L units in the city reached PHP7.4 million per unit, with aggregate inventory in the area almost fully sold.
Meanwhile, lot-only projects in Santa Rosa recorded take-ups ranging from nearly 70% to 100% as of end-2025. Average lot prices in the city reached PHP17,000 per square meter in 2025. The most expensive residential lots in Santa Rosa are mostly located within integrated communities, with prices ranging from PHP28,000 to PHP54,000 per square meter and sizes of between 120 to 340 square meters per unit.
National players are also establishing their vertical footprint in Santa Rosa, with condominium developments from SMDC, Crown Asia, Amaia Land, Greenfield Development, Cathay Land, and Phinma Properties. As of end-2025, Santa Rosa’s total condominium inventory reached 8,500 units, with an average take-up of 88 percent. These developments range from economic to upper mid-income projects, with prices between PHP2.0 million to PHP7.7 million per unit.
Industrial stakes take up for residential
Industrial players continue to gravitate to Laguna due to the presence of expansive industrial parks and proximity to integrated communities and stand-alone residential projects, including an ample supply of H&L units.
Santa Rosa, in particular, houses major industrial parks including Laguna Technopark, Greenfield Automotive Park, and Toyota Special Economic Zone. Dubbed as the “Motor City of the Philippines”, Santa Rosa features manufacturing facilities of several automotive firms including Toyota and Mitsubishi. Santa Rosa is also home to the largest plant of Coca-Cola in the country, situated near the Santa Rosa Exit of South Luzon Expressway (SLEX).
Over the past twelve months, Colliers saw manufacturers of food and beverage (F&B), electronics, and home appliances taking up industrial space in Santa Rosa. In our view, the expansion of industrial activities should contribute to greater residential demand in the locale.
CALABARZON’s strength goes beyond factories and expressways—it is building communities where people can live, work, and prosper. As infrastructure improves and industrial investments accelerate, residential demand should keep rising. For developers and investors, the message is clear: follow the roads, ride the growth, and unlock value before prices fly. In our view, Santa Rosa is well-positioned to capture these opportunities moving forward.
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