At the heart of Tomas Morato, Central Bloc is taking shape. Set to officially open in September 2026, this lifestyle destination marks the Fredley Group of Companies’ ambitious evolution from building some of the country’s most beloved food brands to creating environments where communities gather, businesses flourish, and everyday experiences become more meaningful. Months ahead of its grand opening, the development is already attracting strong interest from both local and international brands eager to be part of what is poised to become Quezon City’s newest commercial and lifestyle hub.
For over a decade, the Fredley Group of Companies has shaped the local food and beverage landscape through globally competitive concepts such as Macao Imperial Tea, New York Fries and Dips, Nabe Unlimited Japanese Hotpot, Kenangan Coffee, and the soon-to-open Sulbing. Today, the company is expanding its vision beyond the brands it builds to the ecosystems that enable those brands—and the communities around them—to thrive.
The move into property development was driven by years of firsthand experience as a retail operator. Beyond understanding what attracts foot traffic, the Fredley Group recognized that the future of retail lies in creating destinations where business performance, customer convenience, technology, and community converge. A successful commercial space is no longer defined solely by occupancy rates or tenant mix, but by how well it enriches the daily lives of the people who use it.
“For years, our focus was on building our own brands and growing them across the country,” says Avin Ong, Founder and CEO of the Fredley Group of Companies. “As we expanded, we gained valuable insights into what makes commercial spaces truly work—not just for retailers, but for the people who visit them every day. Central Bloc reflects that journey. It is our commitment to creating places where businesses can succeed, communities can connect, and meaningful experiences naturally happen.”
This vision finds its home in one of Quezon City’s most iconic neighborhoods. Situated between Scout De Guia and Scout Dr. Lazcano Streets, Central Bloc rises on the former site of the legendary Alfredo’s Steak House—a destination that helped define Tomas Morato’s golden era of dining. Rather than replacing history, the development builds upon it, transforming a cherished address into a contemporary destination that respects its heritage while embracing the evolving lifestyles of modern Filipinos.
Developed in partnership with Synergy Construction and Development Corporation and FSL & Associates, Co., the four-level destination has been thoughtfully planned around the rhythms of urban life. The lower levels cater to busy professionals and everyday convenience with cafés and quick-service retail, while the upper floors encourage people to slow down through full-service restaurants, al fresco dining, wellness concepts, and lifestyle services. Even practical elements, such as its spacious basement parking, were designed to remove friction from the customer journey, recognizing that exceptional experiences begin well before entering a store and continue long after leaving it.
But perhaps Central Bloc’s greatest ambition is not measured in square meters. It reflects a broader shift in how cities are evolving. As people seek greater convenience, stronger communities, and more meaningful experiences within increasingly busy lives, lifestyle destinations are becoming essential pieces of urban infrastructure—not merely places to shop or dine, but places that simplify everyday living, encourage human connection, and support local enterprise.
In many ways, Central Bloc represents this next generation of placemaking. It is less about developing real estate and more about cultivating an ecosystem where entrepreneurs, established brands, residents, workers, and visitors coexist in a vibrant, carefully curated environment. It recognizes that the future of commerce is no longer transactional but experiential, where technology, thoughtful design, operational excellence, and community all work together to create lasting value.
With Central Bloc, the Fredley Group is not simply opening another commercial development. It introduces a new way of thinking about urban destinations—one where spaces are designed not only to house businesses but to improve the way people live, work, connect, and experience the city. In doing so, it sets a new benchmark for lifestyle developments and offers a glimpse into the future of Philippine retail and community-building.
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