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Lexus marks Father’s Day with a celebration of Japanese craft and culture

Luxury automotive brand Lexus is bringing together craftsmanship, culture, and connection through a special Father’s Day-themed event at Lexus Mitsukoshi this June.

Scheduled from 2:00 p.m. to 5:00 p.m. on June 27 and 28, 2026, Crafts & Bonds: A Father’s Day Tribute offers guests an immersive afternoon of Japanese traditions, premium sake, and shared cultural experiences. Attendees may choose either date to participate.

The event is part of Lexus’ continuing lifestyle series at Mitsukoshi, an initiative that extends the brand experience beyond mobility by highlighting interests closely associated with the Lexus philosophy. Through curated activities focused on culinary arts, craftsmanship, wellness, travel, and culture, the series aims to create meaningful experiences that reflect a pursuit of excellence and intentional living.

At the heart of the Father’s Day gathering is an exclusive sake appreciation session led by Miggy Nazareno, a renowned sake educator and WSET Level 3 Wine Professional. Guests will be introduced to the heritage, artistry, and traditions behind Japan’s iconic beverage to gain insight into the meticulous process that has shaped sake-making for centuries.

The guided tasting experience goes beyond sampling different varieties. Participants will explore the stories, techniques, and cultural significance behind each pour while learning about the precision, patience, and dedication that define Japanese craftsmanship.

Complementing the tasting session is an opportunity to experience two of Lexus’ flagship sport utility vehicles on display at Lexus Mitsukoshi.

The Lexus GX showcases the brand’s premium off-road capabilities, pairing rugged performance with refined luxury for adventure-oriented drivers. Meanwhile, the Lexus LX represents the marque’s flagship SUV, recognized for its commanding presence, elevated comfort, and meticulous craftsmanship. The vehicles reflect Lexus’ commitment to thoughtful design, engineering excellence, and exceptional experiences.

Designed as a tribute to fathers and father figures, Crafts & Bonds highlights the enduring values, traditions, and relationships passed on across generations. The event encourages guests to slow down, appreciate meaningful moments, and celebrate the people who have played a lasting role in shaping their lives.

Whether attending with family members, friends, or fellow enthusiasts of Japanese culture, guests can look forward to an afternoon filled with discovery, conversation, and an appreciation for craftsmanship in its many forms.

Those interested in joining Crafts & Bonds: A Father’s Day Tribute may register through the event’s online registration form.

For more information, guests may visit the Lexus Manila Gallery, explore the Lexus website, or check Lexus Philippines’ official Facebook and Instagram pages. Consultations with a personal sales consultant may also be arranged through the Lexus Remote platform, while the MyLEXUS App, available on Android and iOS, provides access to updates and other premium services.

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